How ASC 718 Compliance Impacts a Startup’s Reputation with Investors?

Eqvista | Cap Table & Valuations
4 min readNov 11, 2024

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Have you ever thought about how a startup attracts investors and maintains sustainable financial practices in a competitive business environment?

The answer is largely built around financial regulation compliance, including ASC 718, formerly known as FAS 123R, the accounting standard governing share-based payments, including stock options.

On matters of motivation, especially for startups relying on equity compensation, understanding and adhering to ASC 718 presents an essential aspect beyond its general goal of proper financial reporting. It will directly affect the company’s reputation before investors — Lets see how adherence to this standard will influence investor perception.

How ASC 718 Compliance Impacts a Startup’s Reputation with Investors

ASC 718 Compliance for Startups with Investors

Compliance with ASC 718 would ensure that equity compensation costs are reported exactly, thus enhancing transparency of finances and investor confidence. Additionally, strict adherence to such a standard reduces regulatory risks associated with startups since it is crucial to give an unambiguous, unbiased view of finances, which is crucial in attracting and retaining investors.

Transparency and Accurate Financial Reporting

The most important impact is transparency. Clear and accurate financial statements must certainly form a basis for investors’ decisions. This is ascertained through compliance with ASC 718, implying that the cost of equity compensation in the startup company captures the actual numbers in the financials. This transparency factor might make a startup much more attractive to cautious investors who abhor hidden liabilities or unwarranted financial discrepancies.

Many investors will question the report’s accuracy, while most will ignore the financial statements’ intent regarding misreporting and omissions. Full compliance with ASC 718 will reflect the startup’s commitment to adhering to set accounting standards, thus enhancing investors’ confidence.

Risk Mitigation

Risk is a vital factor to consider from an investor’s perspective while evaluating a startup. Non-adherence to ASC 718 can incur regulatory risks — risks that cause numerous damages — consequences that may include penalties, restatement of financials, and even litigation. Such potential liabilities may damage the company’s reputation and reduce its perception value. Such an entity is sure to become less attractive to investors.

On the other hand, an ASC 718-compliant company is perceived to be actively managing risk, which can boost investor confidence. Investors would like to perceive that the companies where they are investing are not only growing but also alive to financial and regulatory risks.

Valuation Implications

ASC 718 compliance directly impacts the investor’s valuation of a startup. Stock-based compensation expenses significantly affect profitability measures like EBITDA and net income. Although such costs are intangible, they represent real expenses taken into account by the investors when assessing the health of the finances.

If investors feel that compensation expenses in stock valuation are understated or manipulated, they will probe the start-up’s financials further. Following a clear, compliant approach to ASC 718 ensures a true and fair valuation of the cost of compensating employees with equity reflected in financial statements, which eventually leads to a more realistic and stable valuation.

Improved Access to Capital

Access to capital is the make-or-break issue for most startups. Venture capitalists and institutional investors invest in startups that follow sound financial practices, which most notably include compliance with accounting standards, such as ASC 718. A startup that demonstrates its ability to comply with complex regulations is bound to receive investment from serious investors who emphasize due diligence.

As startups grow and consider following through with additional rounds of funding or even going public, the history of compliance under ASC 718 becomes front and center. For later rounds of funding, investors tend to want GAAP compliance, especially around ASC 718. Companies that bring evidence of compliance will find growth capital opportunities come much more easily to them and scale their business relatively easily.

Corporate Governance and Investor Confidence

In addition to financial disclosure, compliance with ASC 718 will show that the companies have sound corporate governance. A company that respects accounting standards, therefore, will assure investors that, indeed it respects such regulations and that its controls over financial reporting are strong.

For many investors, especially institutional ones, one of the key considerations when deciding where to place funds is the level of corporate governance. Start-ups with good practices of governance, including observance of accounting standards, would rank as very low on the risk scale and most likely to succeed in the long term.

Attracting Long-Term Investors

Long-term investors would include mainly venture capital firms, private equity funds, and strategic investors looking for a venture with a clear path in profitability and sustainability. These would love to have investments that are innovative and have growth potential but are also financially disciplined.

ASC 718-compliant startups are much more likely to attract investors interested in clear, reliable financial data. Accurate share-based reporting will further help the investor understand the financial position of that company and his or her capability to handle compensation costs over time.

Get Expert’s Guidance with Eqvista

A good reputation for proper financial management and regulation adherence, including ASC 718 compliance, will help differentiate a fund-seeking startup from the crowded market. It speaks of the responsibility of a firm carrying out its activities, being innovative yet ready for long-term growth.

Equity management and tracking in a growing firm can become quite complex. Many businesses have found value in seeking expert support in valuation, accounting, and reporting with Eqvista. We focus on implementing ASC 718, which means ensuring accurate financial reporting and regulatory compliance. With proven expertise in managing equity, we are here to meet your needs. Call today for more details.

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