Difficulties small businesses face while issuing shares

Eqvista | Cap Table & Valuations
5 min readDec 19, 2022

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Starting a business can be overwhelming for a novice entrepreneur, especially the legal aspects of incorporating and running a corporation when an entrepreneur incorporates, the first hurdle they may encounter is determining how to issue shares for their small firm, how many shares to issue, and how to avoid diluting their control over the company with new investors.

While there are many benefits to issuing new shares, there are also many obstacles that the owners will face. This article will assist you in understanding the difficulties that you may encounter when issuing shares.

Difficulties small businesses face while issuing shares

How does a company get its share?

The state incorporates a company and taxes the incorporated business based on the allowed shares and the value of those shares. When a business is formed, it is given a document known as the Articles of Incorporation or the Certificate of Incorporation. This document contains the number of shares you have authorized for your company. As soon as your company is formed, shares are issued to investors, employees, and founders based on the votes of the board of directors. Shares in a corporation are issued in exchange for something important, such as services, investment, knowledge, and so on.

Why is it important for businesses to know how to issue shares?

The primary rationale for issuing shares to investors is to allow money to flow easily in the firm, especially when it is not producing enough profits (or none at all) and the company wants to expand. If you decide to sell any of your shares to an investor, you will bring money into the company.

Furthermore, giving employees stock options accomplishes the same in increasing employee loyalty and productivity. The capital can then be used to grow and expand the company. In short, the most significant benefit of issuing shares is obtaining the necessary capital. You can do the following with the money:

  • Hire more staff
  • Grow the business
  • Use it for marketing
  • Paying off debt
  • Creating a new product

Employees might be included in the company by granting shares to them, allowing them to stay for a longer period of time. They would also work harder than others because they would treat the company as their own. It is clear from this that not only the founders receive shares in a firm but also other people who contribute to the company’s growth, such as employees and investors.

While this benefits the organization, it creates numerous obstacles for small business owners. Here are the difficulties that a founder can confront when issuing these new shares.

Challenges of Issuing Shares

It is normal for business owners to be concerned that if they offer shares to others, they will lose control of the company. Most business owners would like adequate finances without relinquishing control, but this is not always achievable. Furthermore, if you intend to sell your firm, it is critical that you sell your stake in the company for a reasonable return on your investment. While all these things can be stressful, there is a silver lining.

Even if your company’s cash condition is stable for the time being, you should consider planning for the next five years. If you want to build your firm and extend your business, you should consider issuing company shares. In short, investment is always required for both small and large businesses.

Cap table — How to overcome the challenge?

Since most startups don’t have access to conventional debt funding, the list typically comprises information on the company’s shareholders and the percentages of ownership they hold. Common stock, preferred stock, and convertible notes are all examples of equity, and each has different effects on current and future shareholders.

The capitalization of your business is an important consideration in many business decisions; thus, keeping track of it in a cap table is crucial. This cap table will help you cycle through different scenarios, such as available options and pre-money valuations, more quickly as you operate the business. But then maintaining and managing it has become the hardest part, with various reforms and checklists.

But then, our platform can assist you with it. Share classes, options, warrants, and convertible notes can all be handled on one site on our platform, simplifying the process of managing the cap table. Developing a profile for your business on Eqvista is as simple as signing up for an account. The next step is to establish a new share class and begin issuing shares. The primary control panel serves all of these functions. Check Eqvista today!

The Biggest Hurdle

Another challenge many small business owners confront when shares are issued is that those who own stock in the company become more invested. They also begin to make suggestions to improve the organization as a result of this. Even though it makes you nervous, these are excellent concepts you require. The one situation you should avoid is when the investors start telling you what you need to accomplish.

Even if their ideas are excellent, you should examine what is best for both companies and all parties involved. You can accomplish this by drafting a shareholder agreement stipulating that if a shareholder has an idea to improve the company, they can share it with you and the board. If approved, the concept would be implemented; otherwise, it would be scrapped.

Case Study

To further grasp this, consider the following example. Assume James, the founder, has established a modest business making phone cases. He used his bank resources to make the initial investment for this business and successfully launched it without incident. He started making the cases independently and was using outside tools to do so. After 6 months, the company’s profits were consistent, but not sufficient for him to hire a staff and purchase company-owned equipment.

In this scenario, he needed to come up with significantly more money than he had first invested. He approached some angel investors to help him with this. After receiving the investment, he decided to distribute shares to bright employees who joined his team in order to get the most out of the money and grow the firm faster. He now had an investor who owned some shares in his company, as well as two managers on the team who were given shares as an employee bonus. With the employees on his side, massive production commenced. And with the money in his pocket, he purchased the necessary equipment and established a factory. Overall, he benefited from issuing shares to these persons.

James also ensured that the shareholder agreement was signed by individuals who acquired the shares, preventing a conflict of views and business interests. In the end, James’s proposal to seek outside funding aided in the firm’s growth, the hiring of personnel, and his company’s expansion.

With all this being said, James has never missed out on updating his Cap table throughout the process of Funding, Hiring, and Issuing shares so as to keep track of who owns what and where the company stands today with regard to the market.

To Conclude

You may efficiently study and execute the following example and suggest how to avoid issues arising with issuing shares into your organization. It would assist you in staying ahead of things and avoiding the danger of losing your company due to minor disagreements. Also, remember to keep your cap table up to date. The simplest method is to look for the best cap table software online.

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