Are issuing shares in small businesses important?

Eqvista | Cap Table & Valuations
5 min readNov 22, 2022

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A corporation is owned by its shareholders, which might change over time. This means that a corporation will remain in perpetuity until it is dissolved, regardless of whether the owners and board members change. Corporations use this to issue shares to investors for a variety of purposes. These factors are plainly beneficial to both investors and the organization.

While there may be some, who would argue that issuing shares in small businesses may not be good since you are selling your shares at a low discounted valuation for future potential. In this article, we will be as transparent as possible, sharing why it is important for small businesses and understanding the pros and cons of issuing shares instead of taking a business loan.

Are issuing shares in small businesses important?

Why Is It Important for Small Businesses to Issue Shares?

Have you recently incorporated your company, or are you preparing to launch a new one? Having a business, on the other hand, entails a slew of duties and tasks that rely on finance. Without finance, your company would be unable to run and grow. And if you do not have the necessary financing, it is critical that you obtain some outside capital.

Investors who request shares of the company in exchange for capital provide outside finance. Simply guarantee that your company is a corporation or that the entity type is converted so that you can issue and manage shares after receiving investment from outside investors. In general, a corporation is the best company form to adopt for your organization because it aids much in capital raising.

Raising Startup Capital

As soon as the company begins, the founders can only contribute so much money to it. However, covering all costs and expanding the firm may be difficult. That is when the company requires additional funding to cover the launch charges. To obtain the money, the company would have to sell shares to investors who are willing to fund the venture.

Tracking Share Ownership

In a corporation, shares are granted to the company’s founders (also known as shareholders) to reflect their ownership position in the corporation. A few corporations, upon incorporation, issue equity shares to the founders in exchange for the services they would provide to the company. These are shares that are supplied for free or at a price that is less than their true market value (FMV).

After joining and working to expand the company, founders typically contribute cash in exchange for shares to provide additional capital to the company. This means that they invest more funds to cover all of the costs of operations and launch for a period of time until the firm begins to produce a profit. As a result, the issuance of shares commences as soon as a corporation is formed.

Expanding and Growing the Business Growth

Many companies typically offer shares to outside investors in order to raise additional funds to build and grow their firms. The most excellent part about offering shares is that there is no need for payback, unlike debt or bank loans. As a result, offering shares is preferable to putting your firm under the strain of repaying debts.

The equity can be used to accelerate the business growth by investing in more machinery or hiring better-skilled workers for the business. The expected payout of the used equity has to be much better than the amount invested to keep the business afloat.

Furthermore, equity helps to strengthen the financial sheet. This suggests that lenders prefer a debt-to-equity ratio of one or below. To summarize, it is not only a safe approach to growth but also a wise way.

Pros of issuing shares in small businesses

The main benefit of a share issue versus a bank loan is that you do not have to repay the money. This is preferable to a bank loan, which must be returned and includes interest on top of the installments. It’s a different structure when you issue shares to an investor. Instead of regular repayments, you receive an injection of share capital that you may only use to grow the business.

The investor does not anticipate receiving any money in the near future. They’re waiting to see if you can grow the company large enough to be worth a lot of money later on. Of course, the investor will eventually want their money back, but this is normally when you sell the company.

A share issuance has a significant beneficial impact on your company’s cash flow, allowing you to focus on building the firm and paying for the resources needed to build it more swiftly.

Con of issuing shares in small businesses

Business owners frequently worry that distributing shares to someone else may cost them money. It’s your business, and you don’t want anyone else to know about it. Why would you do that? Of course, if you aim to sell your business in 5 years and have sold 30% of it to an investor, the sale price will be 30% lower for you.

Another essential thing to take note of is that If you have shareholders who own more shares than you, they have the legal right to remove you as a director if they believe you are not acting in the best interests of the company or the shareholders. In practice, for a small business, this is only likely to happen if you have recurrent share issues and wind up with a small minority shareholding.

Of course, you must have a shareholder’s agreement in place to protect yourself and the firm. We insist on this because I’ve seen far too many companies where the directors and shareholders haven’t gotten around to drafting a shareholders agreement, and when anything goes wrong, no one knows what to do.

Importance Of Organized Share Structure & Cap Table

For both internal purposes (such as generating a list of shares and shareholders) and external purposes (such as valuing equity and doing due diligence), an understanding of the share structure is crucial. Your ability to manage and govern a business is reflected in how well its share structure is set up.

An organized share structure will provide key information about shareholders, including the number of outstanding shares, the number of shares issued, purchased, and approved, and the names of the owners and investors who own those shares. A “Capitalization Table,” or Cap tablefor short, will display all of this data.

Investors will be able to assess your company’s worth and identify problem areas by looking at your capitalization table. When considering an investment in your business, they will have a clearer picture of the potential number of shares they could receive and the resulting impact on existing shareholders.

These are just a few of the many reasons why you should always maintain an accurate and up-to-date Cap table and share structure for your organization.

Concluding

Issuing shares is a delicate business decision to make and must be trended carefully in order to protect future decision-making in the business. Therefore, the business owner needs to have a strong solid foundation in the business first before issuing shares to the potential investor of the business. In addition to the shares themselves, a comprehensive capitalization table detailing their distribution, ownership, and availability would be required. You need to familiarize yourself with the cap table in order to grasp this.

That way, potential investors will have better trust in the business model and have better confidence in the business and not make decisions for the company that may not be flavourful in the long-term business growth.

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